Our Story

Amababy is the sister brand of Amagenius part of the Amakid company. Across our brands we pride ourselves on the following values:

  • Customer First: We create products to meet the needs of parents and children first.
  • Honesty & Integrity: We don't cut coners, we don't compromise on quality. We don't over promise.
  • Creativity & Innovation: We like to do things different, creating a diverse range of solution-focused products. 

A small but growing business located in SE London, Amababy was founded by a young entreprenurial father, devoted to making life easier for parents! Today we have a small team of dedicated and creative individuals, commited to making our products and services as amazing they can be.

Amababy is built around three core principles which are reflected in a our products:

  • Style: All our products are stylish, designed with a creative eye to give you those premium and contemporary looks.
  • Practicality: We make our products to work for you. They fulfill their function, and do it well.
  • Affordability: Having children can be expensive, we want all of our products to be as affordable as possible, offering premium design and function, without the price tag.